When trying to attract clients to your business, the caliber of your service or product is vital, but people—actual human beings—are ultimately behind that service or product. Even in a highly digitized and technological age, people want to feel that human connection and understand who they are doing business with. When businesses are trying to choose between different prospects, they need to differentiate between services and products that may seem very similar and equally competitive. What often makes the difference is whether they trust the people who will be servicing them—whether they glean a sense of integrity and inspiration from those individuals and from that company. Therefore, how a business presents its identity and history, along with the biographies of its vital members, frequently proves essential in sealing the deal. 

If your business is lacking in its biographical and historical information—whether on your website, your pamphlets or brochures, your newsletters, your e-newsletters, or any other medium—you will be at a competitive disadvantage. Written material that inspires confidence, faith, trust, and a desire to work with the people behind your business is fundamental in B2B sales. It is imperative for that material to be eloquent and intelligible, to tell a compelling story, to include the right details, and to shine a light on the humanism behind your work. For again, even in a remote and digitized age, B2B ultimately means people-to-people. And once more, if your business is lacking for well-written, dynamic, powerful biographies and synopses about your key individuals and your company, your sales will suffer. 

As a historian (a History PhD, earned from Emory University in Atlanta in 2014) who has also worked as a reporter and journalist (with several published articles, including a primary frontpage story, in the Amherst Bulletin in Amherst, Massachusetts, in 1999), I am an especially eloquent writer and a talented storyteller. I understand what details need to be researched and learned and how to interview people and ask the questions that will produce the facts, anecdotes, pivot-points, and quotations that will illuminate the biographies that your business needs on its website and other platforms. Whether you are looking for something more extensive, such as an article, case study, or newsletter, something much briefer, such as a paragraph-length mini-bio or company mini-history, or a mix of the two, I am your best option for enhancing or creating this written material for your business and ensuring that you enjoy a competitive advantage in this vital and often-overlooked area of B2B. 

I also provide the option of editing existing company histories and biographies (essentially improving them through polish and refinement). Note, too, that as the business world increasingly embraces Artificial Intelligence, the human element—the nuance and irony that AI cannot provide—will offer an even greater advantage in the marketplace, making your company histories and biographies stand out to prospective buyers that much more.